The works for Chrysler Europe SA/NV in Brussels started spring 1997 and consisted of the development of a unique corporate identity for their dealers in Europe. A limitation was however, the usage of some USA CI elements as demanded by Chrysler headquarters. The new CI system will be applied to all Chrysler dealerships throughout Europe and consists of a back lit fascia above the showroom, a unique Chrysler totem and some additional elements.
This new system is incorporated in a new "facility guide" manual for which I made all the graphics. After this phase, I developed (in coõporation with collegue Kees van Schoten) a new interior car display system for all dealers.