Chrysler Europe SA/NV wanted a design matching the "alternative" atmosphere of their motor show exhibitions: different, flashy, extraordinary./ exceptional To achieve this, we designed a system which incorporates motorshow elements, such as a lighting system, a large poster wall and a number of standing elements. These elements evoke an athmosphere tailored to Chrysler and the displayed types of cars: "tough" for JEEP, "high-tech" for the passenger cars and "freedom" for the Voyager MPV series.